Newsletter September

The Benefit of attending live events

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icon=”fa-phone”]+27 11 233 2900[/fusion_li_item][/fusion_checklist][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”single solid” sep_color=”#efefef”]

The Benefit of attending live events

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In our busy social media crazy world the importance of being in a live face-to-face setting with others from the business community is often forgotten.
There is power in being connected to other people active in the industry, but it can also be easy to avert committing to that annual meeting year after year.  Many people think that joining the organization is enough, but to capitalize on the return on your investment engagement and participation in meetings is crucial.

Small business owners are busy, so the thought of taking a few days away from the office to participate in a conference, trade show, convention or seminar can seem like a waste of time.  However, these live meetings might be just what they need to uncover new means of business growth.

Many consider being around competitors to be a waste of time, or worse, the possibility of ideas being stolen.  There is a difficult distinction between professionals being competitors, allies and friends.  The mindset chosen on event participation has a strong impact on results.

[/fusion_text][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”2″ content_align=”left” style_type=”none” sep_color=””]Here are five reasons to attend industry conferences:[/fusion_title][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”3″ content_align=”left” style_type=”underline dashed” sep_color=””]

1. Educational opportunities:

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No matter how much experience professionals have, everyone can stand to learn. Working in a small business venture can often be isolating, and without exposure to a variety of points of view, new ideas and trends that can impact future results are overlooked. The educational aspect of a conference offers exposure to new ways of conducting business and assist in discovering improved means of productivity.

[/fusion_text][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”3″ content_align=”left” style_type=”underline dashed” sep_color=””]2. Networking with peers:[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”closer-to-top” id=””]

Industry conferences provide a great opportunity to network. Often competitors from other regions of the country can become valuable resources for referrals and best-practices. Avoiding peers for fear of competitive advantage leaks can limit success. Collaboration is the way to approach networking, while suspicious intentions are present, most people can help each other uncover ideas and spark inspiration when a more personal relationship is established.

[/fusion_text][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”3″ content_align=”left” style_type=”underline dashed” sep_color=””]3. Encounter new vendors and suppliers:[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”closer-to-top” id=””]

People tend to shy away from trade show exhibition halls at conferences, because they have no interest in talking to salespeople, however these industry suppliers are some of the best people to get to know to learn more about the current business climate. Discovering innovative products and services for today’s fast-paced business is necessary to stay competitive. Vendors selling to the industry fully grasp occurrences between competitors. Investing time with sponsors at events and establishing meaningful connections should result in a good ROI.

[/fusion_text][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”3″ content_align=”left” style_type=”underline dashed” sep_color=””]4. Position yourself as an expert:[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”closer-to-top” id=””]

Being active in the industry, can develop an expert level reputation to peers and clients. Individuals with long term engagement often ask to speak at events and write articles for their industry publications. Others enjoy associating with industry experts because clients have a positive mindset towards doing business with professionals celebrated by their peers.

Following the strategy of having the best-kept secret in the business community, will result in missing valuable opportunities.

[/fusion_text][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”3″ content_align=”left” style_type=”underline dashed” sep_color=””]5. Have fun:[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”closer-to-top” id=””]

Being in business should be rewarding and fun, and all work and no play gets old fast. Industry conferences can add a layer of enjoyment to managing career growth by mixing social, and learning aspects also supporting industry branding efforts. Many events have fun activities in the surrounding area of the event. Taking an extra day at the beginning or end of the trip – at a conference running over multiple days – to explore or visit friends in the region also maximizes travel investments. Never underestimate the power of a little fun mixed with some interesting people!

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Due to industry information being accessible via the Internet a false belief has been created that live meetings are unnecessary. Meetings are more important than ever, because there is value in human-to-human connections. The serendipitous “hallway conversations” between attendees is the most valuable part of attending an event. Although these are not on the agenda, or mentioned in the breakout sessions learning objectives, two or more people discussing topics on a deeper and personal level, establish the success of the event. It is the people that bring the ROI to time “spent” at a corporate event.

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